Early sun rising
via paper-plane.fr
Very similar to the Norwegian Airlines’ Internet-powered sun from last year. Only this time, a more beautifully shot film for Tropicana, done in Trafalgar Square.
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Very similar to the Norwegian Airlines’ Internet-powered sun from last year. Only this time, a more beautifully shot film for Tropicana, done in Trafalgar Square.
Great short film from Leo Burnett’s Humankind platform discussing the transformation of aspiration. A very insightful look at consumers and shoppers today with a human —rather than business— perspective. How our paradigms of healthy choices, family, masculinity and happiness among others have changed and how that affects the way we relate to brands and products.
Apart from giving away some interesting stuff to think about, the video is beatifully crafted and proves that showcasing data and statistics does not need to be boring.
Great thought. There are plenty of opportunities that marketers use to trigger impulse purchase. Why not using the same principle to create impulse donations to charity.
Done by Coca-Cola and the Japanese Red Cross. Arigato.
Some time ago, fashion retailer Daffy’s drove people to their stores using a simple digital trick.
And when now it came to promote the opening of a new store in Times Square, they tried to find something unique. Or at least something that is unique now, long gone from the arguable most famous corner in the world: a peep show.
Only that now it’s digital. And it shows a sexy dancer removing 80% of their clothes to demonstrate what 80% off looks like.
Don’t worry, it’s totally safe for work.
Special post for those who can’t explain and idea in less than 10 slides.
Hemingway once wrote a now legendary story in bare six words:
‘For sale: baby shoes, never worn.’
Well, it seems to MINI took the same approach to encourage participation and create an over-the-top piece of brand content. First they asked people to send them their ideas of what ‘the best test drive ever’ would be. Then they went on and shot a film recreating the winner story with great flair.
‘Stewardess, salt flats, paratroopers, sushi, falconer.’
Nothing boring about this car test drive.
Turqoise Cottage, a popular bar in New Delhi, manage to put the usual ‘admittance stamps’ to good use.
Instead of the normal stap with a word or a logo, they used a QR code. The bar patrons could scan their own arm with a smartphone and access a wealth of useful digital goodies like bar offers and discounts, call-a-cab services and hangover tips.
The short case study is well shot and the typography work is superb.
One barrier that stops people from being more charitable is the fact that one can hardly see where their money is going to end up.
This outdoor interactive site, aims to solve that, allowing you to scratch the picture of a poor African village until converting it in a classroom. The trick is that you need to donate the coin that you use to scratch the poster, therefore contributing for real to changing the lives of the people in the image.
A simple game-like mechanic can boost participation. There’s also an app for that too. Done for NGO African Angel by OgilvyAction Dusseldorf in Germany.
We’ve seen the idea before, but I think this is a more polished application. To race live on the billboard, first you need to contact a BMW representative, pass your details via Facebook Connect and then you’re given an iPad with cool looking BMW graphics to play the game.
Execution does matter, specially for a high end car.
Ikea mounted an installation in a busy Parisian Metro station to show how much can you do with mere 54 m2. Part showroom, part Big Brother, it attracted quite a few eyeballs from all the commuters.
Talking about how best to use social media listening creatively, here is a very useful presentation on some of the best free social listening tools. Worth a look and taking notes.
And if you want a more in-depth view of what you can do with social media, talk to our Global Head of Social, Matt Gierhart.
Action Packed is a collaborative site looked after by the creative community at OgilvyAction Asia Pacific.
Here we collect and share the most exciting activation work from around the world to help you stay in the know and get inspired.
